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# Trackable, Measurable Results: Strong Reasons Why You Should Invest In Search Engine Optimisation For Your Business SEO maps out the buyer journey and strengthens the control you have over the customer’s buying cycle. SEO drives traffic, promotes your brand, engages with customers, and directly relates to user experience. Sitting at the top of a SERP carries a lot of clout. It’s a passive recommendation that your website is the best, and if your website is the best, then your business is the best by extension. ![SEO Consultants](https://gazhall.com/images/marketing/google-speed-seo-large.jpg) ## Help Search Engines Understand Your Site Check WordPress visibility settings. Do any of the pages returning errors have external links pointing at them? Having non-crawlable resources is a critical search engine optimization technical issue. Comments are good for SEO and should be enabled on your blog but to avoid getting a Google penalty for ‘unnatural links', all outgoing links need to be nofollow. SEO is a very competitive industry, and the work quality of a professional [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) is essential. ## Your Content Should Be Relevant To Your Niche The best SEO Consultants take a holistic approach believes Gaz Hall: Writing for SEO means that your content focuses on providing users with valuable information that answers their queries. Additionally, it means optimizing for keywords and key phrases that help search engines understand your content. SEO writing is about researching and writing content that ranks in search engines, but this doesn’t mean you’ll be writing artificially for an audience of robots. Your main goal is understanding what people are looking for so you can align your content with their needs. Everyone’s heard the famous phrase: content is king. And businesses that live online likely know how important content can be for search engine optimization. But how do you get good content for better search traffic? Quality content engages the right audience. This means that you do not simply create brand awareness for your target market but you are able to persuade them to buy or subscribe. Working with a [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) can be extremely beneficial to your business. ## Research The Competitive Landscape Benchmarking establishes a point of reference for measuring growth that is beneficial for both startups and well-established organisations. Using this data can give you an accurate reading of previous and present performance and identify improvement areas. In an established market, you and your competitors are likely to target much of the same audience, potentially leaving unserved or underserved audiences. By identifying missed opportunities, you may be able to expand or change the focus of your business in order to gain a larger market share. Gaining an accurate picture of the marketplace is critical for building a sound business strategy and allows companies to allocate their sales and marketing resources for maximum effect. Competition is one of the most inevitable forces in today’s business world. No matter what a firm is, big or small, it has competitors in the industry and the SEO strategies of these competitors affect the process of formulating strategic plans. With a tech-savvy [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment. ## Advantages Of Keyword Research For Google Rankings Keywords help search engines categorize your content, and they help shoppers find you. 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As the first five searches on Google collect up to 70% of user clicks approximately, excluding the paid ads featured on the top of the page, you know how important is the role of local SEO. If your business website fails to appear among the top 5 positions or even on the first page, the audience might never get to even know about you. Optimizing for local search is important, especially for brick-and-mortar companies serving specific towns, cities, regions, and even states. An independent [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy. ## Support Your Global SEO Endeavours Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. With the world quite literally at our fingertips, we can search for, find, and purchase exactly what we're looking for, no matter where in the world it is located. Look at what terms your competitors are using in those countries – this can help fine-tune your own research. In the US, you may still want to do local keyword research and International Web Optimisation for Bing, as Google only has a 80.67% market share. A professional [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) will keep themselves updated with the latest trends and techniques which are working well in the market. Price is a factor in Search Engine Marketing, but you'd rather not skimp when the outcome is important. Incentives are important as consequences when it comes to Search Engine Optimisation. One can uncover further info regarding SEO Consultants at this [Moz](https://moz.com/beginners-guide-to-seo) web page. ## Related Articles: [Additional Findings On Freelance SEO Consultants](https://pad.degrowth.net/s/7vz4r6Xhs#) [Supplementary Findings On Freelance SEO Consultants](https://www.party.biz/blogs/292818/413887/trackable-measurable-results-investing-in-organic-search) [Additional Information On SEO Consultants](https://pad.ufc.tu-dortmund.de/s/ncXq7K1lD#) [More Insight With Regard To SEO Consultancies](https://penzu.com/p/87f9fab1c364986c) [Supplementary Findings About Search Engine Optimisation Consultants](https://www.debwan.com/blogs/665466/Focus-On-Value-Creation-How-Investing-In-Organic-Search-Marketing) [Background Findings About SEO Consultancies](https://afterpad.com/forums/viewtopic.php?pid=230048#p230048) [Further Information With Regard To Search Engine Optimisation Consultants](https://butik.copiny.com/idea/details/id/243071)